No thinking required

Apps and platforms redesigned to be easy to use. Users just know what to do. It’s that simple.

Evaluate your app

Everything Works

BUT

users still struggle. Support tickets pile up with basic questions. Customers leave for simpler alternatives.

My Strategic design gets you to

Better retention

Stand out from competitors because users choose simple over powerful every time (even if they have better features).

Fewer support requests

Clear design means fewer 'How do I..?' tickets. Users who know what to do don’t ask for help. Your team can focus on what they are good at.

Attract new customers

Improving onboarding keeps the user engaged while they check you out. No rocket science here.

More referrals

People refer products that are effortless. When apps are easy to use and solve real problems, users

Same Problems. Solved.

From complex manual backend to self-service interface

Designed a customised system for existing operations

“Very creative and had an in-depth understanding of how we could make this the best for the user”.

Faige Herman - Product Manager SBV

Tripled conversions by improving mobile flow

Optimized the flow for mobile and made it easier for users to sign up for the service.

“Very creative and had an in-depth understanding of how we could make this the best for the user”.

Faige Herman - Product Manager SBV

Time savings for users and employees

Transformed an existing CRM to help users get what they need and decrease onboarding time.

"Her creativity and problem solving exceed my expectations. She delivered user-friendly, creative and clean design."

Meyer Spitzer - Director of Operations at Geeker.co

Coming soon

Complicated platfroms can be intuitive, straightforward and easy to use.

Nothing escapes creativity

Impressive ability to translate complex concepts into intuitive and aesthetically pleasing designs.

Nachman lieser - Connect books

We had a lot of users dropping … She gave me a great idea and it worked!We had a lot of users dropping … She gave me a great idea and it worked!

Meyer Shpitzer - Geeker

We had a lot of users dropping … She gave me a great idea and it worked!

Meyer Shpitzer - geeker

Unfair Advantage

Hi I’m Chani, a designer passionate about crafting intuitive platforms full of creativity.

(What do you think I’m going to say?)

I thought web design was my destiny. Perfect for a creative and technical person, I built sites that wowed people and surprised myself. Getting a grant to study led me to UX where I discovered the next level of fun: apps stuck in time that users can't figure out. I love taking something complicated and outdated and making it feel effortless and modern. Haven't looked back since.

Being both creative and technical, plus understanding development makes me a designer who understands how things work which means less friction and faster shipping.

Start a conversation

Don’t just take my word for it.…

Creative

“From the 10 designers we collaborated with, you stood out to be the most creative.”

Moshe K

Connect books

Technical

“I was surprised by your technical knowledge.”

Joel Hollendar

Cherry

Problem solver

“Every time we didn’t think there was another option, you came up with something new”

Chani yehua

Ben manage

Reliable

“She moves fast, is reliable to the timeline, and is communicative”

Adinah Swiatycki

Creative Magnolia LLC

Brilliant

“Brilliant”

Z. Rosenthal

Cherry

Gets you fast

“She was able to understand my business needs”

Areyeh Perotsy

The ranch

Trusted By

Clients

Agencies

Interfaces

Websites

What you can expect

Getting started

See if we're a match and figure out how I can help. Short, no-obligation call.

Understanding the Market

Learn what sets your app apart. Analyzing your competitors and market to position you correctly.

Defining the Goal

Get clarity on the core purpose of your app. You talk, I listen (and interrupt from time to time).

Creating Solutions

Watch potential solutions take shape. Fun beging here. Sketching options, getting your approval, tweaking, and finalizing. The fun part.

Building the Demo

Speeds up the dev process. You get a clickable demo showing what the app will look like after development.

Validating with Users

Know it works before dev starts. Putting it in front of real users to make sure it's intuitive and making adjustments.

What works for you?

tier 1

1 flow

Untangle the Knot

Redesigning the central task your app was built to solve

Identify and redesign the single most important user flow

Remove confusion so users move through it naturally

Design according to your existing style (or create one)

Desktop OR Mobile

Find out more

tier 2

Basic app

Nail It!

For new apps or simple tools focused on doing one thing really well

Design 1 main task users need to complete

Support 3 key features that make it work

Create login & onboarding flows

Deliver a complete style guide

Collaborate with your developers during build

Desktop AND Mobile

Find out more

tier 3

complex app

Raise the Bar

For robust platforms with multiple workflows and user types

Design 4 main task flows users navigate

Support 7 key features across the platform

Create login & onboarding experience

Design 3 separate dashboards for different needs

Deliver comprehensive style guide

Provide video tutorials for your developers

Collaborate throughout development

3 months support after launch

Mobile AND desktop designs

UI copywriting for key screens

Find out more

Want a taste of your app redesigned?

See what's possible without committing to a full redesign

Send me one screenshot of your app

Get that screen redesigned to show its potential

See how strategic design changes the experience

Yes, I would love this

No thinking required

My Strategic design gets you to

Better retention

Fewer support requests

Attract new customers

More referrals

Same Problems. Solved.

Complicated platfroms can be intuitive, straightforward and easy to use.

Unfair Advantage

Don’t just take my word for it.…

Trusted By

What you can expect

Getting started

Understanding the Market

Defining the Goal

Creating Solutions

Building the Demo

Validating with Users

What works for you?

Want a taste of your app redesigned?

Let your product speak.

Glad you made it here

It means you care about great design and user-friendly interfaces.

You rolled the ball!